I'm a highly experienced copywriter with over 15 years in the game, and I've written everything from corporate websites to film scripts to email campaigns to annual reviews.
I'm a strong conceptual thinker, coming up with the big ideas that can help your brand pop.
Recent freelance projects
Aspire Luxury Properties. Creating all-new brand messaging, website and printed collateral for this ultra high-end property development company.
Worldpay. Ongoing collaboration, writing email and print campaigns, product messaging and industry reports for this global payment brand.
NBC. Creation and launch of Hayu.com, an exciting new streaming app. I worked on the naming, brand positioning and tone of voice for this app, which unapologetically celebrates the addictive world of reality TV.
University of Sussex: Various major communications and content projects across the university, including:
commissioning and writing a year-long calendar of sponsored content for The Guardian, which was shortlisted for a Times Higher Education award;
creating social media content for organic and paid campaigns across Twitter, Facebook and Instagram; also being the Community Manager for those accounts;
restructuring and rewriting key sections of the university’s website in partnership with senior stakeholders.
Corporate Editor, University of Sussex – March 2008-March 2013
Working as part of the publications and branding team, I was the editor for all corporate and commercial communications at the university. My projects included a large number of major print publications, including the Annual Review, the Research Review and the Strategic Plan. I also produced a large amount of video and social media content targeting prospective students.
I was the university’s brand guardian, creating tone of voice guidelines for colleagues, and ensuring everything we produced was on-brand and on-message.
Copywriting 2002-2008
During this time I worked mainly on long-term contracts within agencies, on a range of B2B and B2C clients, creating concepts and copywriting for digital and print. My work received a number of awards, including a DMA Gold, and a commendation in the Campaign Digital Awards.
Ogilvy One – Feb 07-March 08
British Gas, American Express, BT, IBM, and Dove. I wrote emails, newsletters, internal comms, microsites, web copy, podcasts, customer magazines and direct mail.
Gyro International – Sept 06-March 07
Lead on Virgin Atlantic. Story ideas, articles and editing for iFly magazine. I also worked on concepts for a Christmas campaign and on a customer retention email campaign.
Watson Phillips Norman – Jan 06-Sept 06
Direct mail and ad treatments for PDSA, Picture Finance, NCH and Which?
Kitcatt Nohr Digitas – Feb 04-June 05
Virgin Holidays, Dept. of Health, Times Educational Supplement and NSPCC. Award-winning digital and DM concepts, features and articles.