NBC's Beyond the Screen app - research, writing and concepts
The first 'second screen' app, giving people watching their favourite movies extra content on their iPad to enhance their viewing experience.
We started with the widely-loved Cornetto Trilogy movies. Having watched each film countless times, I researched and wrote hundreds of 'movie moments' which popped up throughout each film: quotes, pieces of trivia, stats, illustrations and animations. A mammoth task but a fun one.
